Forget creativity: Can lobbying be taught?


It’s been almost 30 years since Steve Billet, at the time a newly minted lobbyist for AT&T, pulled up behind a car at a red light in Washington and noticed the bumper sticker: “Don’t tell my mother I’m a lobbyist. She thinks I play piano in a whorehouse.”


Since then, things have only gotten worse, at least reputationally, for what may be the most remunerative of the world’s more beleaguered professions (and yes, it is considered a profession by many). Billet, in fact, no longer lobbies; he runs a graduate program at George Washington University that teaches people how to lobby. It’s a tall order, and not just because the whole concept has many on K Street rolling their eyes.

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Forget creativity: Can lobbying be taught?